What does it mean to be immersive?

Although I have consistently maintained that there is no established and tested practice of exhibiting popular music in museums, I believe the time has come to renew this discourse, at least with regard to Western museum practice, where, indeed, popular music exhibitions have become increasingly common. While in the beginning these were displayed at some marginal or smaller culture institutions, nowadays they are flourishing in acknowledged and institutional museums, particularly in the form of tribute narratives. An example of this practice is the exhibition I saw in Paris, The Velvet Underground, New York Extravaganza, on display at the Philharmonie until 26^th August 2016.

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