Play it Loud is an exhibition dedicated to the musical instruments which have been the hallmark of Rock & Roll and to the iconic musicians that have used them throughout the history of Rock and Roll music. It is being staged at The Metropolitan Museum of Art (colloquially The Met), a museum known for collecting and presenting works of art ranging from classical antiquity and Ancient Egypt to great Masters from all around the world. At first glance, a museum like The Met showing artifacts related to musical practices deemed rebellious might appear surprising and controversial. Such an exhibition, nonetheless, is in continuity with The Met’s approach, in that the museum has long been developing encyclopaedic collections of musical instruments, costumes and accessories from musical practices around the world. At the same time, the fact that The Met is holding this exhibition is not surprising in that, given every year there appears an exhibition around such a topic almost everywhere, it has become remarkable in recent times for a museum to stage an exhibition about popular music.
If one had to be brief, one might say that Electro: from Kraftwerk to Daft Punkis an exhibition tracing 30 years of electronic music and experimentalism at the Philharmonie de Paris until the 11th of August 2019. A standard review would then follow, highlighting the uniqueness and singularity of some of the objects on display and drawing readers’ attention to the artists involved in the project and to the work of the sound designer and of the scenographer. None of this would be wrong, for sure. However, this exhibition, Electro, is, at least in museological terms, much more than this: in short, it is an event that has much to offer on how to effectively build experiential exhibitions, based on the landmark assumption of museum studies that an exhibition should facilitate dialogic rather than linear communication. In fact, several aspects are particularly worth mentioning as they closely align with a contemporary museum framework, as I would like to demonstrate:
Listen: 140 Years of Recorded Sound is the very first sound-focused exhibition staged by the British Library and it brings to public view material from the tremendous resource which is the British Library Sound Archive. The exhibition tells the story of sound recording since the invention of the phonograph in 1877, reflects the impact of radio in the 20th century, and the importance of sound in recording our lives and cultural heritage. It is part of a major event the British Library is conducting, Season of Sound, celebrating all aspects of the listening experience, which comprises a programme of accompanying events such as lectures, tours and workshops, all aiming at connecting people with their audio heritage.
The Museum of Portable Sound is a noteworthy contribution to the preservation and exhibition of sound as objects of culture. Because of its name and content, you might be expecting it to be placed on and accessed through a web page or app, but actually its sound objects are housed in an iPhone, which constitutes the physical museum itself. To visit it, one has to go to the museum’s webpage and book an in-person visit with its director, John Kannenberg. As he is based in London, the museum is primarily visited there; however, it can be visited elsewhere in the world, whenever John is travelling. The fact that the museum is accessed in such a format is clearly intentional: in fact, Kannenberg wanted the sound files to be endowed with a sense of exclusiveness and distinction by means of facilitating access to them through in person visits.
Of all of the museums of popular music that I have ever visited, Ragnarock, the museum for pop, rock and youth culture in Roskilde, Denmark, is for sure the one I have enjoyed the most so far, not just from the aesthetical point of view but also because it is the one whose narrative best conveys contemporary knowledge about popular music, knowledge gained from both popular music studies and ethnomusicology.
The permanent exhibition displays are of an unusual contemporaneity and remarkable design, thereby creating a very attractive and bold environment. Nevertheless, for museums to rely on innovative technology to convey their narratives is becoming more and more common sense. It is therefore the narrative itself that merits my highest praise, in that it completely departs from the approaches of conventional museums as regards music. More to the point, Ragnarock’s narrative reflects the current perspectives of music studies as an endeavour that approaches music as a cultural and social practice, i.e, a practice created not only by music and musicians but also by people using it to develop themselves as individuals with an identity, to build communities, and to produce and challenge societies. Furthermore, in conceptually placing a great emphasis on audiences as consumers of popular music throughout the whole narrative, the museum is ultimately conveying the idea that people do not need to be musicians to engage with and thereby participate in the production of popular music.
ABBA THE MUSEUM is part of a major project called Pop House, set up with the aim of celebrating live music, which comprises three facilities, a hotel, a restaurant and the Abba museum. After a period of resistance, Abba’s members ended up agreeing with the idea of the museum, but on the condition that it would proceed to focus on Abba not in isolation but rather positioned within the larger context of Swedish music. As such, the museum comprises not only a gallery for the permanent exhibition on Abba, but also two rooms for temporary exhibitions on topics from the broader Swedish popular musical scene.